Hayden Cox

GQ Award: Innovation. A Decade of FutureFlex.

Image: An early FF board, captured in Hayden’s Mona Vale shaping bay in 2007.    This year marks two significant milestones for Hayden and the brand – Haydenshapes turns 20 and FutureFlex turns 10. This year (on November 15th) GQ Magazine Australia awarded Hayden for “Innovation” at the 2017 MOTY event held at The Star, […]

Hayden Cox Projects

‘Objects’… Coming Soon

A range of multi-purpose and functional accessories is underway… But probably not the kind you might be expecting. “Functional design is something that’s always both interested me and driven me creatively– particularly different technologies, working with unique materials and creating products that improve an experience. This carries through all of my design projects whether it […]

Dion Agius

New Blood | Welcome Dion

September 20, 2017.  We are stoked announce and welcome Dion Agius to Haydenshapes. Our community know us for being a brand of “few” when it comes to our team. Hayden works one on one with our surfers and these kinds of partnerships and connections are something both he and the brand as a whole put a […]

Board Reviews

Board Review(s): Darkside

Each of these 3rd party reviews are subjective, highly qualified, non-bias and honest – the best kind there is. There’s glow and there’s brutality. There’s good waves, averages waves and shitty waves… What’s life without diversity? Feedback is valuable, good and bad. We’ll say one thing. For a pretty typical shortboard, evidently, the Darkside ain’t […]


Indoek | Hayden’s Home for Surf Shacks

Recently, Indoek was invited into Hayden’s home in Sydney, Australia to capture a photo story for their next Surf Shacks book, Volume 2, currently underway. What ended up transpiring for the feature was an open and candid interview with Hayden about design, the Haydenshapes brand and his take on the differing views within the surfboard […]


Artist Profile: Jason Woodside’s take on Collaboration

I think a good collab is created when the foundation focuses on joint values. A big part is if the creators have chemistry and are they working towards the same goals. We first met New York based artist Jason Woodside a few years back. An introduction was made through a friend of ours and past collaborator Luke […]


Taj, Chippa and Ando on UNTITLED.

UNTITLED just got it’s international passport and stock is dropping in stores worldwide. You’ve seen Nate Tyler and Creed McTaggart putting this model through its paces in a HS video edit we released with the crew last year and since then, this model has built quite the following. Here, it makes an appearance in Stab’s ‘Sinning […]


Behind The Curtain: Hayden On Creating FutureFlex

A little while ago we collaborated with our friends over at FCS and designed a fin together, the FCS ii X HS, which we often refer to as the reptile fin due to it’s unique look and feel. During this process, Hayden sat down with FCS and My Surf TV and talked tech, the HS brand […]


On Film: Hayden Cox for Highsnobiety

Recently Hayden spent a Sunday in Mona Vale hanging out with Photographer and Highsnobiety contributor Chris Wilson to capture a video and photo story shot on film that shared Hayden’s insight into the backbones of Haydenshapes, building a brand, design and the surfers that have influenced him. Dust free: Captured in our Haydenshapes Store, 54 Darley Street Mona Vale, Australia. Where […]