New Wave Vision is a book about creating something. It is experience driven, not a how-to, without glossing over the harsh realities, lessons and challenges faced when backing yourself and building from the ground up. It shares Hayden's personal experiences spanning nearly 20 years as a young person in business - having started the brand at 15 years of age - with the work far from finished.
From DIY logo printing in the early days, to launching and patenting a new technology, near bankruptcy, defending trademarks, expanding internationally into 70 countries, high profile collaborations, awards and a worldwide best selling product.
New Wave Vision candidly peels back the layers.
Now more than ever, young people are creating things, taking risks and starting new ventures. New Wave Vision is not about reaching a destination, but everything in between, sharing experiences and the great discontent.
With firsthand insight and stories from some of the world’s most influential creative business minds like skater and entrepreneur Tony Hawk, fashion visionary Karen Walker, Oakley and Red Digital Cinema founder Jim Jannard, Google Maps co-founder Noel Gordon, Aesop founder Dennis Paphitis and entrepreneur Paul Naude.