We have opened our first flagship experience store in Sydney, Australia, mixing our love of surfboards, innovative technology, design and architecture to create a one of a kind retail experience. The idea of the store was to create a space where we could invite people in to experience the brand and what we are about through a range of different elements.
Aesthetically, we opted for something unique and minimalistic with concrete, white and black tones throughout. Each piece in store from the angular concrete furniture to the leather fixtures and racking was personally designed by Hayden - tying into the foundations of the brand and our connection to design in different forms. The semi industrial Mona Vale location of the store draws on the roots of where it all began with Hayden starting his career just doors away on the same street at the age of 15 in 1996.
Within the store, we have included a seated design destination where customers can take their time browsing content as well as design their own custom surfboard using our new 360 HSSTUDiO touch screen design software, unique to Haydenshapes, launching worldwide on our site in Jan 2016. Also within this area, are VR Gear goggles (Virtual Reality) that virtually transport you into the shaping bay with Hayden giving insight into how the boards are created through various stages.
The product offering in store includes the complete Haydenshapes surfboard range along with exclusive unreleased models and colour variations. Shop apparel collections and wetsuits from the likes of Saturdays NYC, Bassike, Huf, Haydenshapes and Vissla as well as our curated selection of fins, traction and surf accessories.